How many people use internet dating service
Online dating has ballooned into a billion-dollar industry and the Internet "may be altering the dynamics and outcome of marriage itself," said the study by U. researchers in the Proceedings of the National Academy of Sciences.
Around 38% of those who are currently single and looking reported using dating websites or apps to meet potential mates.Eli Finkel, a professor of social psychology at Northwestern University, led an extensive review of the science published about online dating last year.He told AFP he agreed with the proportions found in the PNAS study."Nobody's surprised when a minuscule effect reaches statistical significance with a sample of 20,000 people, but it's important that we don't misunderstand 'statistical significance' to mean 'practical significance.'" Finkel also took issue with e Harmony's involvement in the study."I'm always a bit wary when a project is entirely funded by a private organization that clearly has a vested interest in the results," he said.